Alan Meckler weighs in on the advertising "slump" at the Wall Street Journal and New York Times:

"Both The New York Times and The Wall Street Journal are having a rough go with traditional ad space revenues. Both companies blame less tech and financial ad spending. There is truth in this assertion. But the problem is deeper. The Internet is grabbing more and more ad dollars."

Meckler than explains how a number of trends are creating the perfect storm for traditional newspapers. In response, look for forward-thinking publishers like Rupert Murdoch to shake things up and experiment with new ideas in response to the changing times:

"Newspapers will always be with us, but as more and more people use the Internet, newspapers are going to become smaller and smaller and will have to rely on Web traffic to work in tandem with the print editions in order to be economically viable."