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April 15, 2005
"Style" over "Circuits"
Tom Watson has a great post on why the new "Thursday Styles" section of the New York Times (which replaced the popular "Circuits" section) is DOA after only one issue:
"The hapless, befuddled executive editor of The New York Times and his primogeniture-cursed boss have added the pathetic ThursdayStyles to their lineup of special sections, replacing the popular Circuits, which covered consumer technology. The result is a public humiliation for the newspaper, happy guffaws thumping from the chests of rivals, chump change from advertisers peddling luxe goods, and more evidence that the citadel on West 43rd Street is even further out of touch with the world than even its harshest critics previously believed..."
It's too bad that tech advertising has dried up for the Times. With a need to pander to a whole new class of advertiser looking to move product, the once venerable Grey Lady is forced to compromise her integrity with articles about "the new peacocks" (i.e. dandies) and shaving brushes.
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