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April 11, 2005

When Google text ads are a form of Internet justice

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Posted by Dominic Basulto

The New York Times considers how something as simple and unassuming as a Google text ad can lead to "sublime justice" for white-collar criminals. One example is disgraced Enron chairman Ken Lay, who is paying Google about $25 a day to be able to serve up text ads telling his side of the Enron scandal. The only problem for Mr. Lay, though, is that disgruntled Enron employees and shareholders now have a way literally to "nickle-and-dime" him to death by clicking repeatedly on these Google ads:

"For some former Enron workers, who had nothing to do with the shenanigans at the top but who saw their nest egg of company stock destroyed, the invitation to make Mr. Lay pay, even a little, was too good to pass up. A former executive of the company acknowledges that when he first heard about the AdWords arrangement, "I just clicked three or four times, you know; Ka-ching! Ka-ching! Ka-ching!"

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