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April 11, 2005
DoubleClick clicks with AOL
Posted by Dominic Basulto
From ClickZ: AOL has signed a deal with DoubleClick to use the company's ad management platform (DFP) across all of AOL's online properties, including AOL.com, AOL Instant Messenger, Compuserve, Netscape, Mapquest, Moviefone, Time Inc. Interactive, CNN, CNNMoney, and icq. It's a big win for DoubleClick, says ClickZ, since these AOL properties have a total audience reach of more than 104 million users.
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