Viacom's new buzzword: multiplatform. Corante New York:

Home > Weblog Columns > Corante New York

ABOUT

This, the first of our regional blogs, is authored by the technology and financial journalist Dominic Basulto. Dominic is a New York native, has been a senior editor at Corante since day one and has written for a number of online and offline media companies. Send tips or story ideas to: basulto@gmail.com.

About this weblog

Here we'll report daily on the latest tech and business developments in New York City. Impossible we concede: comprehensive coverage of the city's every story. What we hope you'll find: tips, tidbits and perspectives you won't find elsewhere. As well as unique insights, original interviews and more that should be of interest to New York's vibrant community of technologists and those who track, invest in and report on them.

In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

« Goldman Sachs turns its back on Lower Manhattan | Main | Two radio stations for the price of one »

April 05, 2005

Viacom's new buzzword: multiplatform

Posted by Dominic Basulto

Paid Content points to an article in Hollywood Reporter about Viacom's plans to leverage its existing media and entertainment assets by experimenting with technologies like wireless and interactive TV. Last week, the company announced the creation of a new CBS Digital Media unit to consolidate its Web properties, and there's apparently more to come (like a music download service from MTV):

"Viacom has been increasingly pushing into the Internet, wireless, video game and interactive TV services space to leverage its franchises. The creation of CBS Digital Media... was only the latest sign that Viacom has evolved into a formidable multiplatform player."

Comments (0) + TrackBacks (0) | Category: Media

TrackBack URL:
http://www.corante.com/cgi-bin/mt/external.cgi/30991

RELATED ENTRIES: › East Village bar up for sale on eBay; › Eliot Spitzer takes on the national cinema chains; › California winemakers to sell wine to New Yorkers via the Internet; › A blogger could become "Media Person of the Year"; › A la carte cable TV pricing; › NYSIA Incubator launch party tonight; › Why the mathematics of congestion pricing don't work; › Enjoy the holiday shopping bargains at Century 21 while you can

Error: could not connect to server