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April 01, 2005

The art of the iPod press release

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Posted by Dominic Basulto

If you're a PR flack looking for a surefire way to attract the attention of a journalist, why not try for the completely gratuitous iPod press release. At this week's New York Auto Show at the Jacob Javits Convention Center, Mercedes-Benz must have felt a bit underappreciated -- it looks like they whipped up an iPod-related press release with just 48 hours remaining in the auto show:

"Mercedes-Benz USA is testing their first iPod-compatible Audio Books at the New York Auto Show... Designed to brief potential Mercedes buyers about new car features, Audio Books provide in-depth digital "walk-around" narrations through the familiar, easy-to-use iPod unit. Interested consumers at the show can download Mercedes-Benz Audio Books to their own iPod for $2.95 each, or they can experience the walk-around narrations without charge on loaner iPods."

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