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This, the first of our regional blogs, is authored by the technology and financial journalist Dominic Basulto. Dominic is a New York native, has been a senior editor at Corante since day one and has written for a number of online and offline media companies. Send tips or story ideas to: basulto@gmail.com.

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April 01, 2005

eBay wants that slick New York look

Posted by Dominic Basulto

EBay has canned its longtime advertising agency, Goodby, Silverstein & Partners of San Francisco, replacing them with New York-based BBDO. According to the San Francisco Chronicle, BBDO will now be responsible for integrating eBay's Internet marketing, direct marketing, and print and television advertising efforts. Other BBDO clients include Campbell's, GE, Gillette, Pepsi, Visa, Masterfoods and Frito Lay.

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