Speaking at a media conference in New York, Gordon Crovitz, president of electronic publishing at Dow Jones, predicted that more Web sites will start charging subscription fees for online content. Crovtiz implored other publishers to follow the lead of the mighty Wall Street Journal:

"Charging for news that appears in print -- and then giving it away over the Web -- is an unsustainable business model... It would be good for the industry for more publishers to follow suit. Publishers in all mediums have tended to devalue their brands. I am very confident that other publishers will find ways to generate online subscription revenues."