Based on an executive survey, research firm Jupiter Research reports that most marketers are still wary of making the transition from search engine marketing to RSS-based marketing. The bottom line: "Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content." According to Jupiter, 45% of marketers have no plans to deploy RSS to supplement e-mail, with only 5% of marketers having current RSS-related marketing plans. That being said, Jupiter notes that "RSS is ideal for media firms and publishers that use e-mail as a broadcast tool."