Tom Watson shares some of his experiences with Google's AdSense program and walks away unimpressed. So-called contextual advertising rarely delivers as planned -- especially when it comes to making sense of politically-charged blog postings:

"AdSense delivers little value, certainly doesn't pay the bills (as per my buddy Pamela Parker), and is fast becoming a humor meme in the blogosphere for its insane matching algorithms. Say it again folks: good advertising takes the mind of a human."