At the same time that the domestic airline majors like Delta and American are cutting costs to the bone in an effort just to survive, low-cost airline rivals like JetBlue continue to add premium in-flight technology options. The New York Times explores this seeming paradox, noting that Song (the low-cost subsidiary of Delta) has "quietly introduced a costly in-flight entertainment system that rivals the fancy audio-visual diversions found on the most luxurious international carriers - and one that is far superior to anything offered on any major domestic carrier, including Delta." Taking a cue from JetBlue (which pioneered the idea of in-seat TV monitors), the Song system offers 10 pay-per-view recent movies; 1,600 audio tracks; 11 video games; and satellite-transmitted TV programs.