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March 15, 2005
Low-cost airlines borrow a page from the JetBlue playbook
At the same time that the domestic airline majors like Delta and American are cutting costs to the bone in an effort just to survive, low-cost airline rivals like JetBlue continue to add premium in-flight technology options. The New York Times explores this seeming paradox, noting that Song (the low-cost subsidiary of Delta) has "quietly introduced a costly in-flight entertainment system that rivals the fancy audio-visual diversions found on the most luxurious international carriers - and one that is far superior to anything offered on any major domestic carrier, including Delta." Taking a cue from JetBlue (which pioneered the idea of in-seat TV monitors), the Song system offers 10 pay-per-view recent movies; 1,600 audio tracks; 11 video games; and satellite-transmitted TV programs.
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