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March 09, 2005

Wi-Fi as a hotel marketing ploy

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Posted by Dominic Basulto

The New York Inns Hotel Group, which bills itself as "Boutique Hotels for the Budget Minded", will now offer Manhattan hotel guests broadband wireless Internet access as a standard feature. According to the company's press release, Wi-Fi is a valuable marketing perk: "Quality hotel accommodation at affordable rates in Manhattan, become even more affordable with much broader spectrum of offered amenities."

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