Gothamist points to an article in the New York Observer ("Revenge of the Apple Nerds") about a brewing feud between Apple and Tekserve, an independent Apple repair shop that prides itself as a "true indie." According to some Tekserve employees, Apple has been specifically targeting the company with its two new locations in Manhattan in much the same way that Starbucks targets independent coffee shops with new locations. Gothamist calls it a "gentrification story within the niche technology sector."