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March 07, 2005

Jason Kottke, aka the Matt Lauer of bloggers

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Posted by Dominic Basulto

Newsweek profiles "super-blogger" and "micro-celebrity" Jason Kottke, comparing him favorably to the "Today" show's Matt Lauer. By some estimates, Kottke's site receives 25,000+ visitors a day, so for any blogger hoping to build a large, loyal audience, it's worth finding out Kottke's take on journalism, blogging and micro-advertising.

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