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March 06, 2005
Yahoo to invest in blogs
Posted by Dominic Basulto
Reuters picks up the story from an equity research analyst that Yahoo is likely to move aggressively into blogging:
"We believe Yahoo is likely to continue to invest in the blogosphere; we see Yahoo building and buying blog tools and RSS search capabilities to complement MyYahoo's readership/aggregation service."
What's interesting is that the article refers to Yahoo as an "Internet media company" and that the words "blog content" and "advertising" were mentioned in the same breath. No surprise, really, that Yahoo is moving into blogging -- they almost have to, after Google bought Blogger and AskJeeves bought Bloglines. Stay tuned for more about Yahoo's possible blog media empire.
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