After six months of testing, New York-based search advertising firm Kanoodle is rolling out a new product offering to help small online publishers (e.g. bloggers) make some money. Kanoodle’s new product offering, BrightAds RSS, searches RSS feeds for key words and then uses its proprietary keyword advertising system to match relevant ads to the content. In order to make the product widely available to smaller publishers, Kanoodle will partner with Moreover Technologies to deliver RSS feeds (and sponsored links) to a Web site’s readers.

The CEO of Moreover, Jim Pitkow, encouraged by early test results, is calling the new RSS-based advertising system the “democratization of content" since "small publishers now have a choice as to if and how they make money from their content.”