In "You There, at the Computer: Pay Attention," Katie Hafner of the New York Times suggests that the "siren call of distraction" -- whether it is checking e-mail, reordering a Netflix queue, downloading iTunes or responding to an IM -- is ever-present for today's computer user. In fact, some psychologists already refer to this problem as "pseudo-attention deficit disorder." What's interesting is that a number of computer science experts are working on ways to solve this problem, such as by designing new interfaces or working on ways to make e-mail less intrusive. Psychologists are even coming up with ways to describe why leaving a task for even a few minutes can break up the flow of thought (i.e. "deep cognitive immersion").