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February 01, 2005

Gawker bags the big elephant

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Posted by Dominic Basulto

ClickZ reports that Gawker Media has signed up Sony as the sole sponsor of a new software blog called Lifehacker. In addition, another blog in the expanding Gawker Media empire, Gridskipper, has lined up CheapTickets as an exclusive sponsor. Wagging tongues say the Sony deal was brokered by BlackInc Ventures, an interactive sales and business development agency.

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