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January 19, 2005

The Budweiser B train and other urban legends

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Posted by Dominic Basulto

It's a sad day indeed when the MTA is so desperate for cash that it needs to sell naming rights to the subway: "In a bid to slam the brakes on future fare and toll hikes, the MTA has hired two marketing firms to help the cash-strapped agency generate revenue by selling naming rights to subway stations and other property." Check out Gothamist for pictures of the "Subway" subway.

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