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January 06, 2005

Broadcast radio goes digital

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Posted by Dominic Basulto

New York VC Fred Wilson shares some exciting news about his portfolio company iBiquity Digital, which is at the forefront of HD Radio technology: "The leading radio broadcasters, 21 station groups in all representing the vast majority of radio stations in the US, have agreed to an aggressive rollout of a digital signal using the HD Radio standard. These broadcasters have specifically agreed to convert almost 2,000 stations in the coming years. These are the big stations, the ones with most of the listeners across the country. This committment is real and backed up with significant capital. But the most important thing about this deal is it says to the rest of the industry that digital is here and its the future of broadcast radio."

The announcement is ground-breaking, according to Wilson: "It's a new day for the radio business. We will see new devices, new services, new programming, and new listeners as a result."

Others like Atmaspheric, though, do not agree -- they see rivals like satellite radio continuing to chip away at the market dominance of broadcast radio: "I just can’t see ever upgrading my radio to HD. Eventually it will be installed in cars at the factory, but I’ll choose Satellite radio any day to get the diversity of programming and commercial free stations. It’s well worth the subscription price of a CD per month. Just because it’s new and digital does not make it better. HD Radio is more like adding a new and improved burst to a box of detergent than anything else."

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