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December 16, 2004

Kanoodling with advertisers

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Posted by Dominic Basulto

New York-based Kanoodle is apparently cooking up ways for bloggers to monetize their content: in early November, the company inked a deal with Six Apart (the creators of Movable Type and TypePad) to offer TypePad subscribers the ability to easily add Kanoodle's content-targeted sponsored links to their sites. The new service could be up and running by the end of 1Q 2005. Kanoodle comments on the importance of the deal: "This marks the first time that webloggers will have seamless access to revenue generating sponsored links as part of their publishing toolset."

The move by Kanoodle is widely seen as a shot across the bow at Google's AdSense program. For more on this topic, check out Fred Wilson's recent post: Is Adsense a Good Deal or a Bad Deal? (if you read through the comments, there's a link to Kanoodle)

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