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December 11, 2004
Matchmaker, matchmaker, make me a Match.com
Posted by Dominic Basulto
Enthusiasm for online dating is on the wane, says this piece from the New York Times. After expanding by 73% in 2002 and 77% in 2003, the online dating industry will grow by less than 20% in 2004.
The article takes a look at the various factors impacting long-term growth in the industry, fleshing out this analysis with intimate portaits of New Yorkers who are abandoning sites like Match.com for "real-life singles mixers." Why? Well, it turns out that "on dates, more than a few of the handsome, rugged, athletic types" turn out to be "more like George Costanza than George Clooney."
For more on trends within the online dating industry, check out this industry insider column from Corante's David Evans.
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