The Snapple-drinking Mayor Bloomberg announced a $19.5 million deal with the History Channel, which will "work with the city to polish the city's image and at least a few historical landmarks around the city." While $1 million of the total will be spent on the city's lagging public schools, the bulk of the total -- $15 million --- will go toward "luring tourists to the city through network advertising." Moreover, the History Channel will be able to engage in a city-wide promotion campaign using city property (bus stops, lamp posts, etc.). And there could be more -- like a special History Channel trolley and "historical" bus tours sponsored by the History Channel.