It's the year 2014 and the New York Times no longer exists as we know it. In this eight-minute mock-documentary from the "Museum of Media History," the rise of so-called "citizen media" leads to the merger of Google and Amazon (Googlezon), "eventually spawning a Big Brother-ish information service dubbed Epic that drives the New York Times offline to a print only newsletter for the elite and elderly." 2004 is the "year everything began," and from then on, the way that we create, view and consume media will never be the same. Among the companies making cameo appearances: TiVO, Friendster, Microsoft, Sony and Blogger.

While this notion of "citizen media" remaking the world may seem far-fetched to some, a number of very smart individuals -- like Jeff Jarvis at Buzz Machine , venture capitalist Tim Oren and John Battelle of Searchblog -- are already speculating about the types of changes already underfoot.