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December 07, 2004
UBS Media Week: Parsons, Bronfman
Posted by Dominic Basulto
Throughout the week, Paid Content will have periodic updates from the UBS Media Week conference, including these observations from Time Warner CEO Dick Parsons and Warner Music's Edgar Bronfman.
Today's New York Daily News ("Sing a Song of Ringbacks") also has an interesting piece on Bronfman's presentation at the conference, which highlighted the growing market for ringbacks. According to Bronfman, "Ringbacks will be a much bigger business than ring tones." Or so Bronfman hopes... Warner Music recently signed a deal with Verizon that makes hundreds of their songs available to Verizon customers for ringbacks. Subscribers pay 99 cents a month for the service and a one-time $1.99 fee for each ringback track downloaded.
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