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December 07, 2004
The newest brand of energy
Posted by Dominic Basulto
The New York energy industry has launched a new brand-building initiative, I Love NY Energy, which is "designed to promote the awareness of the advantages of starting, growing and building energy-related companies in New York state." Apparently, the campaign for "I Love NY Nanotech" was such a hit, that this new campaign was a no-brainer. Hopefully, though, this does not mean that hordes of tourists will soon be wandering around Times Square with cheap $3 "I Love NY Energy" t-shirts.
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