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December 07, 2004

At midnight, they turn into shoppers

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Posted by Dominic Basulto

More and more shoppers are taking advantage of their high-speed Internet connections to surf the Web for online bargains well into the wee hours of the night, according to the New York Times. The late-night shopping behavior is a new phenomenon, say e-commerce experts, as Internet users experiencing "always on" broadband connections for the first time realize the late-night shopping opportunities offered by the Web. Currently, 5% of all online sales occur between 1 am and 8 am.

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