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December 06, 2004
Digital Content M&A
Posted by Dominic Basulto
Paid Content announces that Tolman Geffs of NYC investment bank Jordan Edmiston Group (JEGI) will author a monthly column "exploring the merger and acquisition side of the digital content economy." In addition to tracking deal flow in the sector, the column will "point out key developing trends" affecting online content, e-commerce and online advertising.
The most important deal during November, of course, was the $519 million Dow Jones/MarketWatch transaction, in which Dow Jones paid 6.5x revenue and over 50x EBITDA -- "one of the highest sets of multiples paid for any sizeable media business over the last two years."
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