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December 03, 2004

A venture capitalist's view of blogs

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Posted by Dominic Basulto

New York VC Fred Wilson tackles the question every blogger wants to have answered: How do I make blog bucks? According to Wilson, it's not the blog networks or the software providers that will be the most successful businesses -- "the action is in the advertising platforms and meta data and content distribution systems that are growing up around bloggings and RSS... The big bucks will be made in scalable platforms that leverage all that is happening in the blog world."

At this point, perhaps it's worth re-reading Clayton Christensen's strategic masterpiece The Innovator's Dilemma for a few ideas on how the next stage of "blog innovation" will play out... One point that Christensen makes clear: truly disruptive technologies never occur as the result of successful companies carrying out sound business practices in established markets. It's always the case that newer, cheaper disruptive technologies start at the low end of the marketplace, evolve quickly over time, and eventually displace high-end competitors. By the time that the entrenched incumbents fully realize what happened, it's too late...

One of my personal favorites is the case study of the small Honda motorcycles (the off-road dirt bikes that are ubiquitous these days). When they were first introduced, nobody gave them much of a chance against the more powerful motorcycles from Harley Davidson and BMW. After all, you couldn't even ride them on the highway, so who'd want 'em? Turns out, a lot of people wanted them.

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