After overwhelming reaction to Mark Glaser's piece on "The Media Company I Want to Work For" at PressThink, Jay Rosen puts all the comments & speculation into proper context: "Companies without products. Markets without players. Resumes ready to be sent for in-boxes that do not exist. These and other signs of pre-maturity surfaced yesterday in the reactions to Mark Glaser's plea... It's not here yet-- the media company, I mean." It's a good read to get a pulse on the market for Small Media (or New Media, or Hyperlocal Media or whatever they're calling it now) and to think about the kinds of companies and publications are working to make this hypothetical perfect media company a reality. If nothing else, it's a shot across the bow at Big Media (aka Mainstream Media).