PR Week has the inside scoop on how a "blog relationship" between Topix.net CEO Rich Skrenta and Micropersuasion blogger Steve Rubel turned into something much more. Apparently, an interview on the Micropersuasion blog led to a face-to-face meeting at a conference, which eventually led to high-level discussions about a PR agency relationship. Interestingly, Topix.net was quick to point out that it was not pursuing a "blog PR strategy"; instead, the company is simply leveraging the capabilities of "disruptive online media."